focus on boots

 Newmarket, NH – April 24th, 2014 - Novation North America, Inc. (NNA), exclusive distributor of TCX® boots in the USA, announces its intention to separate from D2M Inc. as part of a broader restructuring strategy.

 
D2M has provided the role of a third party sales management service for NNA since 2011, overseeing its direct-to-dealer sales effort in conjunction with D2M's product catalog and vendor list. “D2M brought a lot of experience and knowledge to the table," said Marc Bouchard, general manager of NNA. "While D2M provides a tremendous service to its vendors, their role with NNA was no longer compatible with our long-term strategy. We wish them all the best.” D2M will officially conclude its role with NNA by July 23rd, 2014.   TCX® will continue to be distributed directly to dealers, through NNA’s network of sales representatives and by contacting NNA directly. This will enable TCX® to offer better communication and sales conditions to its network of dealers.
 
“This step was necessary to ensure the continued long-term growth of the TCX® brand in North America. This restructuring will allow us to focus our efforts on improving the dealer and end-user experience. TCX® is a world leader in the powersport footwear industry, and we need to ensure that our success in North America reflects our position in the global market. ” said Marc Bouchard.